Posts Tagged ‘inspiration’

Outsource Inspiration: Use End-Users to Motivate Employees

Sunday, July 22nd, 2012

As a manager or leader you’re expected to inspire and motivate your staff. But here’s an idea: delegate or outsource inspiration.


In study after study, it’s been demonstrated that employees are not ultimately inspired or motivated by bonuses or rewards. In fact, one of the most motivational factors is employees knowing what impact their work is having on the end user.

Note: Read Daniel Pink’s book, Drive, for more information on what motivates employees. It’s awesome.

So, have end-users connect with your employees. Have them tell your employees how their work impacts them.

I’m not a great believer in focus groups. I think you get “safe” information from them. You often get group think. You don’t get real honest, out of the box thinking.

But if you were to use a focus group, have your employees sit down with your end-users, asking them what your product or service means to them. Don’t bother asking for feedback on what the end-users would do to improve the product or service – that’s not what you’re looking for. Just get the end-users to motivate your employees by talking about what your product or service means to them. Get to the emotions behind what your business represents to the end-user.

That will motivate your employees more than anything.

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