About

Ross BentleyIn 30 years, I’ve had four parallel careers. The most visible has been professional race car driver. I pursued a dream that I’d had since I was 5 years old: to race Indy cars. I reached that goal in the early 90s, racing against the likes of Mario and Michael Andretti, Al Unser Jr, Nigel Mansell, Emerson Fittipaldi and Bobby Rahal. I then moved to racing sports cars, winning the 1998 United States Road Racing Championship, driving for the factory-backed PTG BMW M3 team. A definite highlight was winning the Rolex 24 Hours at Daytona in 2003.

My least-visible career is as entrepreneur and business owner: I’ve founded or co-founded, and built, five companies. Through all phases of a business, from initial concept to planning stages, and through funding to maturation, I’ve lived the adrenaline rush of the start-up as well as the trials and tribulations of growth and day-to-day operation. While each company has had its challenges, it’s what I’ve learned from the experiences that is most meaningful to me.

IndycarMy creativity comes out in my writing career. In 1997, I wrote my first book, Speed Secrets, about the art and science of race car driving. Since then, I’ve added seven more to the series, as well as one on karting. I love to write, and I’m working on a few more projects, including those focused on performance in the workplace for leaders, managers and employees.

I could never have predicted where my coaching career would take me. Besides traveling all over North America, I’ve been to Australia, Korea, China and Europe to coach. I’ve coached CEOs, business owners, first-time managers and employees who were struggling. I’ve coached amateur and professional race car drivers and motorcycle racers, young and old. I’ve even coached coaches.

I especially enjoy sharing my knowledge and experience, whether I’m conducting a seminar or giving a keynote speech. I’ve been told I have an easy-going and down-to-earth presentation style, and I like to combine that with humor. My typical topics range from personal performance and teamwork to the keys to success and auto racing stories; I speak to corporate sales teams, government agencies, service clubs, at industry conferences, and to a variety of automotive groups.

I’m definitely a learning junkie! I love to learn. As a self-learner, I’ve studied neuro-science to kinesiology, business practices to management technique, marketing to finance, sports psychology to coaching and human learning. Yes, I’m learning how to learn.

My strength – my sweet spot – is in bringing out the best performance in individuals and teams, no matter the environment. I’m passionate about performance!